RU
ESTÉE LAUDER COMPANIES – PINK RIBBON
PR / INFLUENCER MARKETING / EVENT PRODUCTION /
CELEBRITY & GUEST MANAGEMENT /
Collaborations & Sponsorship
PR support of the Estée Lauder Companies' brands
TASK
To increase recognizability of the corporation's brands in Russia and inform about new releases. To strengthen the corporate image and company's reputation as a reliable producer, partner and employer.
IDEA
For many years, the agency has been Estée Lauder's main communications partner in Russia, helping the company achieve
its strategic goals and solve its PR tasks. The agency maintains daily PR support of the brands TOM FORD, KILIAN, La Mer, Frederic Malle, Estée Lauder, Bobbi Brown, Jo Malone, Darphin, AERIN, GLAMGLOW, Smashbox, Origins, Clinique, DKNY, Tommy Hilfiger, Le Labo and Ermenegildo Zegna. It is also responsible for corporate communications.

We have successfully conducted key launches and presentations
of new products, a Pink Ribbon social accountability campaign, galas and dinners with perfumers Kilian Hennessy and Frédéric Malle
in Moscow, parties dedicated to the launch of TOM FORD Fabulous, KILIAN My Kind of Love and KILIAN Rolling in Love, openings
of single-brand boutique stores and corners and much more.
>50
EVENT
>7000
PUBLICATIONS ANNUALLY
>100M
MEDIA REACH
ANNUALLY
PR support of the Estée Lauder Companies' brands
TASK
To increase recognizability of the corporation's brands in Russia and inform about new releases.
To strengthen the corporate image and company's reputation
as a reliable producer, partner
and employer.
IDEA
For many years, the agency has been Estée Lauder's main communications partner in Russia, helping the company achieve its strategic goals and solve its PR tasks. The agency maintains daily PR support of the brands TOM FORD, KILIAN, La Mer, Frederic Malle, Estée Lauder, Bobbi Brown, Jo Malone, Darphin, AERIN, GLAMGLOW, Smashbox, Origins, Clinique, DKNY, Tommy Hilfiger, Le Labo and Ermenegildo Zegna. It is also responsible for corporate communications.


We have successfully conducted key launches and presentations of new products, a Pink Ribbon social accountability campaign, galas and dinners with perfumers Kilian Hennessy and Frédéric Malle in Moscow, parties dedicated to the launch of TOM FORD Fabulous, KILIAN My Kind of Love and KILIAN Rolling in Love, openings of single-brand boutique stores and corners and much more.
>50
EVENTS
>7000
PUBLICATIONS ANNUALLY
>100M
MEDIA REACH
ANNUALLY