RU
GREY GOOSE X FORBES: SOIRÉE GASTRONOMIQUE
PR / CONCEPT / EVENT PRODUCTION /
CELEBRITY & GUEST MANAGEMENT /
Collaborations & Sponsorship
A concept dinner, a public talk with the biggest representatives of the restaurant industry and the announcement of Forbes' restaurant rating with the support of Grey Goose.
TASK
To organize a gastronomic dinner in a new format for the brand.
IDEA
To highlight the business component of the dinner and strengthen relations with the restaurant business community, the agency organized a partnership between the Grey Goose brand and the Forbes magazine and launched an initiative to create the first restaurant rating of this publication.

The event was named Soirée Gastronomique and the guests included not only major restaurateurs, but also representatives of other major businesses, as well as editors of publications and relevant media personae.

The evening began with a discussion of the parameters of a future study of the restaurant business. It was followed by a dinner created by the agency's guest chef from a French restaurant with a Michelin star.

In contrast to the classic interior of the theater, the unique modern concept of the Grey Goose x Forbes Soirée Gastronomique dinner looked particularly impressive. Part of the gastronomic performance was bright still lifes and abstract landscapes intricately reflected
on the mirror surface of the table. The guests saw a fascinating kaleidoscope of projected ingredients of served dishes and cocktails.


>45M
>100
PUBLICATIONS IN MASS MEDIA
OTS
A concept dinner, a public talk with the biggest representatives of the restaurant industry and the announcement of Forbes' restaurant rating with the support of Grey Goose.


TASK
To organize a gastronomic dinner
in a new format for the brand.
IDEA
To highlight the business component of the dinner and strengthen relations with the restaurant business community, the agency organized a partnership between the Grey Goose brand and the Forbes magazine and launched an initiative to create the first restaurant rating of this publication.

The event was named Soirée Gastronomique and the guests included not only major restaurateurs, but also representatives of other major businesses, as well as editors
of publications and relevant media personae.

The evening began with a discussion of the parameters of a future study of the restaurant business. It was followed by a dinner created by the agency's guest chef from a French restaurant with a Michelin star.

In contrast to the classic interior
of the theater, the unique modern concept of the Grey Goose x Forbes Soirée Gastronomique dinner looked particularly impressive. Part of the gastronomic performance was bright still lifes and abstract landscapes intricately reflected on the mirror surface of the table. The guests saw a fascinating kaleidoscope of projected ingredients of served dishes and cocktails.
>45M
>100
PUBLICATIONS IN MASS MEDIA
OTS