RU
JAMESON IRISHHOOD
PR / INFLUENCER MARKETING /CONCEPT / EVENT PRODUCTION / CELEBRITY & GUEST MANAGEMENT
TASK
To continue the tradition of holding an annual spring music festival dedicated to Saint Patrick's Day, implementing it in the usual format, but with a twist.

IDEA
Held in the spring of 2019, the Jameson Irishhood Saint Patrick's Day anniversary party combined the annual Irish celebration with the vibrant atmosphere of another international pop symbol, Chinatown. The improvised Lucky Town was specially created to celebrate "lucky being friends," because Asian and the Emerald Isle's mythology is based on luck and its various symbols.

Hopping from one Jameson bar to the next, each guest tried their luck in the gaming zones, where they could win some local currency to spend it in a local souvenir shop on gifts
for themselves and, of course, for their friends.

London-based dubstep star DJ Ikonika, whose début album Please revolutionized the idea of the underground dance scene, dropped by Lucky Town and brought luck to everyone at the party. Another overseas guest was a musician and producer Oliver Rodigan aka Cadenza who had been listening to the rhythms of Jamaican reggae since he was little. Joining them in rocking the party were idols of partygoers and lords
of turntables DJ Chagin, DJ Mark Schedrin, Kito Jempere, James Oclahoma, DJ Lipelis and DJ Timofey.

guests
1500
media publications
40+
social media posts
500+
Celebration of Saint Patrick's Day together with loyal fans of the legendary Irish whiskey accompanied by favorite music and excellent cocktails.

TASK
To continue the tradition of holding an annual spring music festival dedicated to Saint Patrick's Day, implementing it in the usual format, but with a twist.

IDEA
Held in the spring of 2019,
the Jameson Irishhood Saint Patrick's Day anniversary party combined the annual Irish celebration with the vibrant atmosphere of another international pop symbol, Chinatown. The improvised Lucky Town was specially created to celebrate "lucky being friends," because Asian and the Emerald Isle's mythology
is based on luck and its various symbols.

Hopping from one Jameson bar to the next, each guest tried their luck in the gaming zones, where they could win some local currency
to spend it in a local souvenir shop on gifts for themselves and,
of course, for their friends.

London-based dubstep star DJ Ikonika, whose début album Please revolutionized the idea of the underground dance scene, dropped by Lucky Town and brought luck
to everyone at the party. Another overseas guest was a musician
and producer Oliver Rodigan aka Cadenza who had been listening
to the rhythms of Jamaican reggae since he was little. Joining them
in rocking the party were idols
of partygoers and lords of turntables DJ Chagin, DJ Mark Schedrin, Kito Jempere, James Oclahoma, DJ Lipelis and DJ Timofey.

guests
1500
media publications
40+
social media posts
500+
Celebration of Saint Patrick's Day together with loyal fans of the legendary Irish whiskey accompanied by favorite music
and excellent cocktails.