RU
M.A.C x ZIVERT
PR / CONCEPT / EVENT PRODUCTION
TASK
To introduce the new М.А.С. ambassador in Russia, singer Zivert, at an online event.
IDEA
No one can introduce Yulia Zivert better than she herself, so the agency proposed to interview her live on M.A.C. Cosmetics Russia's YouTube channel. Maria Minogarova, model and blogger, conducted the interview.

It was broadcast online from three equipped locations so that the setting and background could be quickly changed without remounting.

At the end, Zivert gave a live performance of her most popular hits.