RU
ESTÉE LAUDER COMPANIES - PINK RIBBON
PR / INFLUENCER MARKETING / CONCEPT / EVENT PRODUCTION
TASK
To raise public awareness of early diagnosis and research into cure and prevention of breast cancer. Following a long tradition of Estée Lauder Companies, to find one of the city's iconic buildings and dramatically illuminate it in pink.

IDEA
Not only to illuminate the building of the Polytechnic Museum that is about to open after many years of large-scale reconstruction, but also to hold several events in partnership with it.

According to tradition, the main building of the Polytechnic Museum was illuminated in pink on the night between the 1st and 2nd of October.

On October 22, Estée Lauder Companies and the Polytechnic Museum, together with scientists, doctors and representatives of charity organizations, held a conference titled How
to Defeat Breast Cancer? How Science, Technology and Society Deal with the Disease. Participants discussed the latest innovations in the field of detecting specific genetic mutations, advanced drug treatment protocols and the issue
of emergency psychological assistance for the affected. Discussion was moderated by Kristina Farberova, partner
of the Estée Lauder Companies' breast cancer campaign and founder of the Openface skin analysis service.

In total, 45 thousand people watched the conference online.

182+
million OTS
month of activities
1
million media reach
55+
participants of the online conference
45000
TASK
To raise public awareness of early diagnosis and research into cure
and prevention of breast cancer. Following a long tradition of Estée Lauder Companies, to find one
of the city's iconic buildings
and dramatically illuminate
it in pink.

IDEA
Not only to illuminate the building
of the Polytechnic Museum thatis about to open after many years
of large-scale reconstruction,
but also to hold several events
in partnership with it.

According to tradition, the main building of the Polytechnic Museum was illuminated in pink on the night between the 1st and 2nd of October.

On October 22, Estée Lauder Companies and the Polytechnic Museum, together with scientists, doctors and representatives
of charity organizations, held
a conference titled How to Defeat Breast Cancer? How Science, Technology and Society Deal with the Disease. Participants discussed the latest innovations in the field
of detecting specific genetic mutations, advanced drug treatment protocols and the issue
of emergency psychological assistance for the affected. Discussion was moderated
by Kristina Farberova, partner
of the Estée Lauder Companies' breast cancer campaign and founder of the Openface skin analysis service.

In total, 45 thousand people watched the conference online.
45000
participants
of the online conference
million media reach
55+
month of activities
1
million OTS
182+