RU
ROKU FLEETING BEAUTY
INFLUENCER MARKETING / CONCEPT / PRODUCTION
An online campaign with influencers
TASK
To attract target audience's attention to the Japanese gin ROKU, increase its brand recognizability and highlight its connection
to Oriental philosophy.
IDEA
To conduct a campaign with brand-relevant influencers. Each story created by them and posted on their social media accounts is an honest tale about fleeting beauty and transience. The agency additionally initiated publications in the popular media.


>20M
OTS
>6M
SOCIAL MEDIA OTS
>5M
MEDIA REACH
ИРИНА ХАКАМАДА
СЕРГЕЙ СУХОВ
ВИТАЛИЙ ИСТОМИН
АЛЕКСАНДР РОГОВ
АННА ЦУКАНОВА-КОТТ
САША UNISEX
An online campaign with influencers
TASK
To attract target audience's attention to the Japanese gin ROKU, increase its brand recognizability and highlight its connection
to Oriental philosophy.
IDEA
To conduct a campaign with brand-relevant influencers. Each story created by them and posted on their social media accounts is an honest tale about fleeting beauty and transience. The agency additionally initiated publications in the popular media.


>20M
OTS
>6M
SOCIAL MEDIA OTS
>5M
MEDIA REACH
ИРИНА ХАКАМАДА
СЕРГЕЙ СУХОВ
ВИТАЛИЙ ИСТОМИН
АЛЕКСАНДР РОГОВ
АННА ЦУКАНОВА-КОТТ
САША UNISEX