RU
THE MACALLAN
EDITION 5
PR / CONCEPT / EVENT PRODUCTION /
CELEBRITY & GUEST MANAGEMENT
Presentation of the limited edition
of The Macallan Edition No. 5
TASK
To have a memorable presentation of the limited edition of whisky The Macallan Edition No. 5 created in collaboration with the Pantone Color Institute.
IDEA
The space was divided into several interactive color zones fully allowing to feel the amazing harmony of colors and fragrances embodied in The Macallan Edition No. 5.

Each room revealed the parallel paths of whisky production and color creation. Through custom sound design, we told the story
of the unique limited edition.

Thanks to a special multi-sensory route, the guests imagined themselves as creators, leaving their bold strokes on canvas; they were plunged into the atmosphere of natural flavors of the drink
and could even take part in a small experiment to create a new complex shade.

It all started with an interactive journey through the stages of the legendary whisky's creation and ended with a vibrant party with Tesla Boy and singing actors of the Gogol Center.
>600
18
2
DAYS
PUBLICATIONS IN MASS MEDIA
GUESTS
236
PUBLICATIONS
IN SM
>40M
MEDIA REACH
Presentation of the limited edition
of The Macallan Edition No. 5


TASK
To have a memorable presentation
of the limited edition of whisky
The Macallan Edition No. 5 created
in collaboration with the Pantone Color Institute.
IDEA
The space was divided into several interactive color zones fully allowing to feel the amazing harmony
of colors and fragrances embodied
in The Macallan Edition No. 5.

Each room revealed the parallel paths of whisky production and color creation. Through custom sound design, we told the story
of the unique limited edition.

Thanks to a special multi-sensory route, the guests imagined themselves as creators, leaving their bold strokes on canvas; they were plunged into the atmosphere
of natural flavors of the drink
and could even take part in a small experiment to create a new complex shade.

It all started with an interactive journey through the stages of the legendary whisky's creation and ended with a vibrant party with Tesla Boy and singing actors of the Gogol Center.
>600
18
2
DAYS
PUBLICATIONS IN MASS MEDIA
GUESTS
236
PUBLICATIONS IN SM
>40M
MEDIA REACH