RU
VAN CLEEF & ARPELS
EVENT PRODUCTION /
CELEBRITY & GUEST MANAGEMENT
A spring celebration with Van Cleef & Arpels
at the brand's flagship boutique store
TASK
To have a spring celebration for the admirers of the high artistry
of the Van Cleef & Arpels jewelry house and to present the season's decoration of the boutique store created together with the French artist Alexandre Benjamin Navet.
IDEA
The Van Cleef & Arpels boutique store's interior filled with works
and patterns by the French artist Alexandre Benjamin Navet enveloped the guests in a true flower fantasy. Flowers became the main theme of the evening.

Cocktails were accompanied by an interactive music performance
in which any guest could take part by touching various flowers located throughout the boutique.

Barmen invited the guests to play a game: to choose a card with
an image of their favorite flower and then made cocktails based
on its fragrance, using its petals and pollen.
A spring celebration with Van Cleef & Arpels at the brand's flagship boutique store


TASK
To have a spring celebration
for the admirers of the high artistry of the Van Cleef & Arpels jewelry house and to present the season's decoration of the boutique store created together with the French artist Alexandre Benjamin Navet.
IDEA
The Van Cleef & Arpels boutique store's interior filled with works
and patterns by the French artist Alexandre Benjamin Navet enveloped the guests in a true flower fantasy. Flowers became
the main theme of the evening.

Cocktails were accompanied
by an interactive music performance
in which any guest could take part
by touching various flowers located throughout the boutique.

Barmen invited the guests to play
a game: to choose a card with
an image of their favorite flower
and then made cocktails based
on its fragrance, using its petals
and pollen.